
South of Here
Concept development and visual identity
Client
South of Here
Service
Branding
Date
December 17, 2025
South of Here Concept
An upscale Asian fusion restaurant concept built around intentional indulgence, designed to feel like an escape hidden in plain sight.
The project focuses on developing a cohesive brand that translates atmosphere into a clear visual identity, expressed through a simple yet elegant logo, a warm and restrained colour palette, and refined photography that leans into an elevated sense of comfort.
Together, these elements help shape a brand that feels inviting, refined, and built to be experienced rather than explained.












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