South of Here
An upscale Asian fusion restaurant concept built around intentional indulgence, designed to feel like an escape hidden in plain sight.
The project focuses on developing a cohesive brand that translates atmosphere into a clear visual identity, expressed through a simple yet elegant logo, a warm and restrained colour palette, and refined photography that leans into an elevated sense of comfort.
Together, these elements help shape a brand that feels inviting, refined, and built to be experienced rather than explained.




If you’re opening a restaurant, I can help you create thelook and feel that makes people excited to visit, tell theirfriends, and keep coming back. Let’s make sure yourbrand feels ready for guests from the very first day.
What we faced
Let’s be honest: A regular service check doesn’t usually stop the scroll. So, for Toyota’s extended warranty program Relax, we went full cinematic horror. Zombies. Vampires.
+15%
we went full cinematic horror.
20%
we went full cinematic horror.


Testimonials
What we achieved
@ project made in collaboration with this guy and thus guye
SOLUTION
If you’re opening a restaurant, I can help you create thelook and feel that makes people excited to visit, tell theirfriends, and keep coming back. Let’s make sure yourbrand feels ready for guests from the very first day.
RESULTS
If you’re opening a restaurant, I can help you create thelook and feel that makes people excited to visit, tell theirfriends, and keep coming back. Let’s make sure yourbrand feels ready for guests from the very first day.
If you’re opening a restaurant, I can help you create the look and feel that makes people excited to visit, tell their friends, and keep coming back. Let’s make sure your brand feels ready for guests from the very first day.
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